Chasing Excellence, Not Quick Profit
Our founding principle is to be give our best and work on creating the best while our mission goes beyond ourselves as we aim to grow companies that are working on making a positive change in whatever space they are in, ultimately making the world a better place through their existence.
We also want to make an impact in the space that we are in. Traditional strategic consultancies are most often not masters of digital, and they rely heavily on big data to present their strategies, which are missing the creative, out-of-the-box, actionable growth opportunities that only someone with deep expertise can think of and execute. On the other side, the companies offering digital services are many. All promise amazing things, which they often struggle to deliver because they either lack the strategic edge, being too focused on executing specific tactics rather then looking at the big picture that businesses actually need, or they lack the mastery in what they do to adequately be an end-to-end digital growth partner that every company wants and needs. We aim to be that end-to-end digital growth partner that is focused more on the excellence of our work and the impact it will have, rather than chasing quick profits.
End-to-End by Design.
We offer our services individually, but we always strive to work with the companies where we can be the end-to-end growth partner when it comes to their digital strategy & execution. We look at the business as one big engine with many supporting mechanisms that make the engine work. From strategic planning to executing, we help our clients though their entire journey.
Building Strong Partnerships.
At the end of the day, we are all human, and behind every business, every brand, and every decision, there are people. That’s why we focus on building long-term, mutually respectful relationships grounded in trust, clarity, and competence. We don’t believe in completly transactional relationships or overly bureaucratic structures that drain the energy from what should be meaningful collaboration. Instead, we value directness, shared understanding, and working closely with those who are equally committed to building something thoughtful, enduring, and real.
David Nelson
Founder & CEO
Lights2Go & Solihull Lighting
